Our Story

Mindfuel Matcha: Transforming Lives from the Inside Out

Hi, I’m Nisha Vig, founder of Mindfuel Matcha. Before starting this journey, I spent years as a celebrity makeup artist in Hollywood, helping people shine on the outside. But through my work, I realized something deeper: true beauty starts from within. In 2020, during a time when the world was searching for calm and clarity, I discovered the transformative power of matcha. This ancient Japanese tradition became my way of fueling energy, focus, inner peace, and wellness.

As the first Southeast Asian female-owned matcha company in California, I’m proud to bring a fresh perspective to the world of wellness. My mission is simple: to help you feel beautiful from the inside out by sharing the highest-quality ceremonial-grade matcha sourced directly from Japan.

Why Mindfuel Matcha?

I created Mindfuel Matcha to inspire mindful living and help others find balance in their busy lives. Every cup of matcha we deliver represents a commitment to quality, sustainability, and self-care.

What Sets Us Apart?

  • Quality & Authenticity: Our matcha is sourced from family-operated farms in Japan, ensuring every cup is a testament to centuries-old traditions and craftsmanship.

  • Clean & Sustainable: Grown without pesticides or synthetic fertilizers, our matcha is as pure as it gets—safe for you and kind to the planet.

  • Community & Connection: We’re more than just a brand; we’re a community that values wellness, mindfulness, and celebrating diversity.

  • A Personal Touch: As a small business owner, I personally oversee every detail—from sourcing to packaging—to ensure you receive only the best.

Why Choose Mindfuel Matcha?

  • Experience Premium Quality: Our ceremonial-grade matcha is milled-to-order for peak freshness and flavor.

  • Support Representation: By choosing us, you’re supporting a Southeast Asian female-founded business breaking barriers in wellness.

  • Join Our Journey: Be part of a community that values mindfulness and celebrates beauty from within.

Thank You for Being Part of Our Story

Mindfuel Matcha isn’t just about tea—it’s about creating moments of calm in your day, fueling your body with clean energy, and embracing a lifestyle that’s as beautiful on the inside as it is on the outside.

From my heart to your cup—thank you for being part of this journey. Together, let’s make the world more beautiful, one mindful sip at a time.